As part of the Academy's brand re-fresh we expanded the original color palette (navy + gold) in order to allow for more fun and flexibility.

As part of the Academy's brand re-fresh we expanded the original color palette (navy + gold) in order to allow for more fun and flexibility.

As a corporate font, we chose Sofia Pro for its great legibility.

As a corporate font, we chose Sofia Pro for its great legibility.

The school required a multifunctional, responsive website that at once: • Provided information to current families • Marketed to potential families • Acted as an educational resource on dyslexia for both families and professionals. We created a series of slider images on the home page to introduce potential families to the school, made room for a series of notes and the school calendar on the home page directed at current families, and made it easy to find information about dyslexia in the navigation for professionals.

The school required a multifunctional, responsive website that at once:

• Provided information to current families
• Marketed to potential families
• Acted as an educational resource on dyslexia for both families and professionals.

We created a series of slider images on the home page to introduce potential families to the school, made room for a series of notes and the school calendar on the home page directed at current families, and made it easy to find information about dyslexia in the navigation for professionals.

Fraser Academy produces its own teaching materials for Orton Gillingham educators. We created the line's logo and a shopify online store.

Fraser Academy produces its own teaching materials for Orton Gillingham
educators. We created the line's logo and a shopify online store.

For the school's Orton Gillingham product line we created three sets of drill cards. Simple illustrations help students remember specific pronunciations of vowels.

After3 Tutoring is a successful after-school program run by Fraser Academy to help students struggling with reading, writing or math. The school required a separate website to avoid confusing After3 with its full-time day-school program.

To promote After3 Tutoring and Boost Camp, the Academy's summer program, we created bold and eye-catching transit shelter posters.

To promote After3 Tutoring and Boost Camp, the Academy's summer program, we created bold and eye-catching transit shelter posters.

We prepared a video for Fraser Academy to show during its open houses that has parents, students, alumni and staff talking about how the school benefits its students.

 

FRASER ACADEMY

Fraser Academy is a school empowering the potential of students in Grades 1-12 with language-based learning disabilities, including dyslexia.

SU T FITTERMAN
= Creative Direction
+ Strategy
+ Writing

CHRISTINA LAUER
= Brand Re-fresh
+ Web Design
+ Print Design
+ Illustrations

NANCY WU
= Logo Re-design 

JENNIFER BULCOCK
= Production

CATHERINE WINTERS
= Programming