Kelley Korbin
Strategist + Writer
Kelley has 25+ years experience as a communications strategist. Over the years she has built a reputation as an outstanding conduit between clients and creatives. Her approach to account management involves consistently encouraging her clients and team to “take a step back” and examine what they hope to accomplish and why, then collaborating to develop practical plans and tactics to get there.
My combo: writing + strategy + account management
I am, in no particular order: writer, mother, friend, backcountry adventurer, cyclist, yogi, sourdough baker, news junkie
Basic necessities for work: coffee (Americano, no room), MacBook Air, inspiration
Social media: Strava
Favourite brand: Patagonia
I’m my best self: outside
I crave: the outdoors, family time, popcorn
I collect: sea glass and cookbooks
I’m impressed by people who: are authentic and kind
Significant accomplishment: going a whole year without buying a loaf of bread
I believe: spelling counts
I’m always looking for: fresh powder
Favourite apps: New York Times, Radar
Podcasts worth a listen: The Guardian Long Reads, The Daily, 99% Invisible, Modern Love
Books that have defined me: The Canadian Press Stylebook (sad but true)
Interesting fact: my paternal grandmother’s ancestors first arrived in Canada from Scotland in 1630–10 generations ago