Leanne Asante


Over the course of her career, Leanne has written award-winning digital, direct and general ad content for everything from cell phones to cooktops, RSPs to real estate, and lipstick to low-flow toilets. While she excels in weaving both art and strategy into her writing, Leanne is most proud when her words are able to make a positive difference in people’s lives.

I am, in no particular order: reader, writer, traveller, idealist, compulsive planner, taskmaster, wino, know-it-all

Basic necessities for work: Mac and a view

Must-have items for Vancouver: cultural curiosity and a pretty umbrella

Social media: Instagram and Pinterest

I’m my best self: with my children

I crave: kettle chips at all times

I collect: experiences and bookmarks

I’m impressed by people who: have no fear

Significant accomplishment: raising twins who are decent folk

Always looking for: my next travel destination

Books that have defined me: The Omnivore’s Dilemma, Life of Pi, Me Talk Pretty One Day, Ways of Seeing, Blood Meridien

Interesting fact: Margaret Laurence was my godmother–her book, The Tomorrow-Tamer, is dedicated to my parents

I’m still hoping for: a worldwide return to reason

Car or bike: bike in my dreams; car in reality