Rise of the Infographic

by Sarah Gayda

Did you know that an infographic is 30 times more likely to be read than a text article? That’s because it’s a format that allows readers to consume a lot of information quickly and easily. Infographics, or information graphics, are visually appealing representations of data or knowledge. They make complex topics easy to understand and provide a more enjoyable learning experience than examining pages of dense text. 

Marketers caught on to infographics several years ago and use them frequently. Aside from being easy to digest, infographics have a high rate of social sharing and drive website traffic. In fact, publishers who use infographics grow an average of 12% more in traffic than those who don’t.

Businesses in any and all industries can benefit from using infographics. The key is ensuring you have compelling, high-quality data and design. Check out 11 of the Best Infographic Designs of 2015 for some great examples. Also, Hubspot and others offer free customizable templates, so you can save time on design by not starting from scratch.

I view infographics multiple times per day now in blogs, on websites, in reports and everywhere else. So I got to wondering—what’s the science behind this phenomenon? What is it about the human brain that draws us to this content form? Well, it turns out there’s an infographic for that.