2 will move you. 1 will bring back memories.

Technically I guess these are ads, although each tells a compelling story, and they take beyond 60 seconds to do so. But so worth it. 

I was bawling by the end. Such good storytelling, and for a social cause like transgender rights in India to boot. Go, VICKS. 

An homage to Ferris Bueller's Day Off. Cute. 

Really moving. Quite relevant these days. 

Ads that inspire

There is so much crap going on in the world right now and it is stressing me out. So I'm choosing to bring you some uncrap this afternoon. Sure, they're ads, but dang if they don't make you smile or well up. 

Canadian Tire "Wheels"

Canadian Tire "Wheels"



Subaru "Moving Out"

Subaru "Moving Out"

Dessert Temptations in the World of Marketing

The desire for instant gratification is part of human nature. Delaying rewards, even if they are greater in the longer term, takes will power and focus. Just ask a child at the dinner table feigning torture while forcing down Brussels sprouts for the promise of an ice cream sundae.

Often when we tell new clients that we’re going to begin their project with the critical step of developing a marketing strategy we get an underwhelming response. A comprehensive marketing strategy includes industry, market and competitive analyses; definition of key target audiences; definition of brand; a SWOT analysis; confirmation of marketing goals and objectives; outline of tactics; budget; timelines and a plan for measurement and evaluation. Most people know they should do all of this for the sake of their company’s health, but would prefer to go straight to the bells and whistles of a new website or the oohs and aahs of fancy swag.

But fear not! Developing a strategic marketing plan is not akin to plugging your nose and guzzling kale ginger juice. Instead, it’s more like taking the time to prepare tasty, healthy entrees to earn the rewards of a sweet dessert.

Chatting with clients who have not prepared a strategic marketing plan in advance of tactical execution, we hear common complaints. Most begin with, “I spent a lot of money on…,” and then end in ways such as:

  •  “…webinars, and they don’t work.”
  • “…giving roadshow presentations in six cities, and I didn’t see any ROI.”
  • “…having a company manage our social media, and they got our brand all wrong.”
  •  “…redeveloping our website, and we’re still not getting any leads from it.”
  •  “…tradeshows, and we didn’t stand out.”
  • “…a newsletter, and nobody read it.”

All of the above can and should be avoided with proper planning at the outset of a project. A well-crafted strategic marketing plan ensures you know exactly why you have selected particular tactics or campaigns, how each should be executed to guarantee success and how each should be measured and evaluated.

Which is our way of saying that you don’t necessarily have to like Brussels sprouts to have your cake and eat it, too.

Photo credit: TheCulinaryGeek via Foter.com / CC BY

Rise of the Infographic

by Sarah Gayda

Did you know that an infographic is 30 times more likely to be read than a text article? That’s because it’s a format that allows readers to consume a lot of information quickly and easily. Infographics, or information graphics, are visually appealing representations of data or knowledge. They make complex topics easy to understand and provide a more enjoyable learning experience than examining pages of dense text. 

Marketers caught on to infographics several years ago and use them frequently. Aside from being easy to digest, infographics have a high rate of social sharing and drive website traffic. In fact, publishers who use infographics grow an average of 12% more in traffic than those who don’t.

Businesses in any and all industries can benefit from using infographics. The key is ensuring you have compelling, high-quality data and design. Check out 11 of the Best Infographic Designs of 2015 for some great examples. Also, Hubspot and others offer free customizable templates, so you can save time on design by not starting from scratch.

I view infographics multiple times per day now in blogs, on websites, in reports and everywhere else. So I got to wondering—what’s the science behind this phenomenon? What is it about the human brain that draws us to this content form? Well, it turns out there’s an infographic for that.