When we studied the packaging in grocery stores, we noticed that the blue bottle, while unique, receded into store shelves rather than popping. We suggested that red neck tags would correct this.

Materials included neck tags, shelf strips, fridge clings, stickers and t-shirts.

Materials included neck tags, shelf strips, fridge clings, stickers and t-shirts.

 

WHISTLER WATER

Whistler Water asked for a strategy to increase sales without changing the label or bottle.

For messaging, we focused on two appealing facts about Whistler Water: that it was pure glacial water from BC, and that the bottle was not only recyclable, but biodegradable.

SU T FITTERMAN
= Strategy
+ Writing

ETIENNE POULIN
= Design

SCOTT PELLY
= Print management